Top 5 Social Media Tracking & Web Analytical Tools

Top 5 Social media Tracking & Web Analytical tools

Social networking is no more only an entertainment; it has become a source of earning, marketing and business tool. Tracking these social media will help you keep a track on your scores and content outlet on the web. Tracking can help you respond quickly to what people are talking about your product and any queries about your product/brand.

By tracking the conversation about the product/service, you get a better knowledge about the influential people in the niche. You can get the status of your brand whether they are creating a buzz or are criticized?

Tracking is a simple process; you must first be sure about what and how to track. There can be various types of tracking like tracking on how people share you links/blog/website/social network, tracking any specific social message/campaign, tracking the real time buzz etc. So set the goal on what to track and then use any one of the tracking tool to track the requirements.

The web is saturated with many tools and platform to help you to track your product/service/links in social media channels. Since there are a lot of tools for tracking, there are few tools which stand out from others and provide you with integrated monitoring. They help to inform about multiple parts of your business like: product development, customer support, public outreach, lead generation, market research and campaign measurement. Here are the top 5 tools for tracking and analyzing.

Radian 6

Radian 6 is one of the most popular and widely used social media tracking and analytical tool. This tool works with brands to help them listen more minutely to their customers, competitors and influencers with the aim of growing their business. They track keywords from all sorts of social media, sentiments and provide real-time data on dashboard. Other than monitoring dashboard, tracks monitors more than 100 million sites.

They have also begun integrating data from Web Trends web analytics, and CRM information. It also has a flash based application which gives variety of pie-charts and desired fillers and keywords for brands. It is commonly used for social media measurement, web analytic and has integration of ComScore API. It is a monthly subscription based pricing model and fee varying depending on the number of topics monitored. It is dynamic and fun to use it.


Lithium is also a social media tracking tool which will track and monitor the search specified in social media outlet and displays the result in a graphical method and numbers resembling stock market. This tool collects information from variety of platform like Twitter, Facebook, Flickr, blog post, comments, web forums mainstream news, photo- and video-sharing site etc. You can also adjust your strategies surrounding your brand pre-, mid- and post campaign.

It gives the real time access to millions of social media sources. A big benefit is that you can change the tone and sentiments as you make your own assessment. It allows you to access the comments of customer about your brand/product; you can directly view their comments, complaints, appraisal and issues giving you a better opportunity to give faster response.

Social Mention

Social mention is a web based social media tracking tool which aggregates user generated content from across the whole web in a single stream of information. It is an analyzing platform which allows you to easily track and provides you with the comments on what people think about the product/brand/yourself and can also estimate any topic across the web social media landscape in real-time.

It monitors more than 100 social media including twitter, facebook, flicker, FriendFeed, YouTube, Digg, Google etc. It can also find the brand mentioned for search on any particular channel including blogs/microblogs and provide you with the comprehensive result. It also gives general perception about the positive, negative and neutral feedback about your link/brand.

Social Too

Social Too is a tool for creating social surveys and tracking social stats. You can track your new Twitter followers as well as those who stopped following you and it also sends daily e-mails about it, so it acts as a social networking power user. It can also automatically unfollow spammers on Twitter based on various criteria. It helps you manage Twitter and Facebook (and now MySpace!) and unclutters your stream and Social Graph so you can focus on what’s most important – relationships!

It has also created an automated valet for your Twitter account, once you’ve set your preferences at SocialToo’s Web site. Apart from this, it also includes other creative features like creating surveys and sending them to multiple networks, track social media stats, auto follow, auto filtering and much more.


Xinureturns is one of the best social media analytical tools. It’s an application which comes across dash board overview on social networks and search engines. It runs a report and then you can receive information on Technorati, Googe Pagerank, Diggs, and even backlinks of your website. Type “URL” and then click “Go”; you will receive most of the report from Syndication to Screenshot.

It checks PageRank, Backlinks, Indexed Pages, Rankings and more data for your website, to help you find out how well your site is doing in popular search engines, social bookmarking and other site statistics.

Most of them do the same job, But the above mentioned are the good ones to display the best results at finding value out of those analytics data, and putting things to proportion.