Top SEO Techniques for Programmatic Websites

Technology is evolving dramatically, and it has become more important than ever to compete with the competitors in the online market by implementing the correct strategies. Programmatic pages are automatically generated on a massive scale. These pages can be found in e-commerce, informational, travel, and real-estate sites. Strategizing and executing Search Engine Optimization (SEO) strategies for websites with hundreds of millions of pages is a daunting task. But there are some techniques available that can make the process simple. They are as follows:

Keyword research and modifiers:

One of the most difficult challenges is to carry on with correctly strategized keyword research, especially when you operate on programmatic websites. While dealing with sizable pages and keywords set, it is crucial to select and get the appropriate keywords for targeting across all of the pages.

To function effectively and efficiently, you may divide the website pages into some templates before opting for in-depth research. Some of the templates are- product pages, blogs, static paged, categories, informational pages, sub-categories, and more.

Keyword modifiers are referred to the additional keywords that, when being combined with core keywords and head terms, will help you in a long-tail strategy. For this, you can opt for the most reliable SEO services New York.

Programmatic pages encapsulate most of the pages of the site. Thus, most of such pages are generally the most important ones for large sites in terms of search opportunity and as well as volume. Therefore, use the correct keyword modifiers across the content of every page template.

Internal linking:

For massive websites, it is necessary to implement correct internal plans. They can exponentially increase your number of indexed pages and transfer link equity among pages. While working on large websites, make sure that Google can locate and index the pages of your website.

One method that makes the link-building process easier is by including a section named “related pages” on the website. It provides value for both the crawlers and users, and based on affinity; it links to related and relevant pages.

You may link to similar content based on product type, category, content, etc. The similar content must stay sorted in alphabetical or numerical order.

For helping the crawlers to discover new pages, HTML sitemaps are being used by even large websites. It is strongly effective when you work on large-scale websites with more than millions of pages.

In general, several real estate and e-commerce sites are organizing their sitemaps in categorical or alphabetical order to make sure that no page stays alone.

Crawl budget and deindexing rules:

Several large sites are hustling with a crawl budget. On having more than uncountable programmatic pages, make sure that Google continuously discovers and indexes the most indispensable pages. Your pages’ value depends on revenue, content, user satisfaction, and business value.

Firstly, select the pages that will not need indexing. For this, check which of the pages have the least engagement metrics by using any of the analysis tools available. Then, find the pages that have low CTRs and strong impressions by using the search console. Then combine all of the pages into a single list. After receiving all the required data, choose the pages that you do not want to get indexed, and add a no-index tag to each one of them and then exclude all of them from sitemap XML.

The all-over engagement metrics will improve dramatically after doing it correctly. By eliminating the irrelevant pages, you create room for valuable and relevant pages to get located by the Google bot.

SEO split testing:

Finally, test everything. The primary advantage of working on SEO campaigns that are scaled largely, you get to access the massive data and use it for the SEO efforts. A/B split testing is solely for the crawlers.

The process of split testing is generally based on pages’ similar or same templates. Split your page into 2 or 3 groups, where one group serves as a control, and the others are enabled. For measuring the performance, use one experiment at a time.


Programmatic pages are unlike most of the others, and it is crucial to make and optimize all these pages correctly. This needs multiple adjustments, unlike the regular SEO strategy, and you need to apply proprietary and latest strategies. The strategy’s primary benefit is the incremental scale that you can use in your business. Whatever you do, make sure to deliver unique content so that the users get the best possible answers.