Best Email Marketing Software in 2026
Planning email campaigns involves choices about audiences, follow-up, and the amount you can send. Compare audience segmentation and email automation with A/B testing, landing pages, and native integrations to assess campaign capabilities. Monthly send and subscriber limits can help you gauge scale, while free-plan availability and paid-from prices provide cost context. AWeber, DirectIQ, and Twilio Segment are among the entries to consider against these criteria. Think about how you intend to organize subscribers and run campaigns, then compare the relevant features and limits for your needs.
Ranked by the Club score: how fast a newcomer can get going, from what each maker publishes.
- 1
8.6 Club scoreZoho Campaigns
Zoho Campaigns helps businesses reach and engage audiences through email, SMS, and WhatsApp campaigns.
- Free plan
- Windows · macOS · Linux · Web
- 2 8.6 Club score
Mailpro
Mailpro is a web-based email marketing service made by Mailpro, a company founded in 2001 and headquartered in Geneva, Switzerland.
- Free plan
- Windows · macOS · Linux · Web
- 3
8.5 Club scoreOpenEMM
OpenEMM is free, web-based open-source software for email marketing and marketing automation.
- Free plan
- Open source
- Windows · macOS · Linux · Web
- 4
8.3 Club scorelistmonk
listmonk is a free, open-source, self-hosted manager for newsletters and one-way mailing lists.
- Free plan
- Open source
- Windows · macOS · Linux · Web
- 5 8.0 Club score
ReachMail
ReachMail provides email marketing services and transactional email delivery through its web platform and API.
- Free plan
- Web · iPhone and iPad · Android · API
- 6
8.0 Club scoreSubstack
Substack is a publishing platform for writers and creators who want to reach subscribers through posts, newsletters, podcasts, video, live streams, and pages.
- Free plan
- Web · iPhone and iPad · Android · API
- 7 8.0 Club score
Firepush
Firepush is a web push marketing app for Shopify stores, designed to help recover abandoned carts, reconnect with customers, and grow revenue.
- Free plan
- Web · iPhone and iPad · Android
- 8
8.0 Club scoreKit
Kit is an email-first operating system for creators, combining audience growth, newsletter publishing, automation, and monetization.
- Free plan
- Web · iPhone and iPad · API
- 9
8.0 Club scoreMailchimp
Mailchimp is an email marketing platform from Mailchimp, founded in 2001 and headquartered in Atlanta, USA.
- Free plan
- Web · iPhone and iPad · Android · API
- 10
8.0 Club scoreGetResponse
GetResponse is a marketing platform for coordinating customer journeys from first visit through purchase and repeat engagement.
- Free plan
- Web · iPhone and iPad · Android · API
- 11
8.0 Club scorephpList
phpList is email marketing software for sending newsletters, campaigns, announcements and notifications to audiences of different sizes.
- Free plan
- Linux · Web · API · Self-hosted
- 12
7.8 Club scoreButtondown
Buttondown is a web-based email service from Buttondown, founded in 2017.
- Free plan
- Web · API
- 13
7.8 Club scoreEmailOctopus
EmailOctopus is a web-based email marketing service from EmailOctopus, founded in 2015 and headquartered in London, United Kingdom.
- Free plan
- Web · Browser extension · API
- 14
7.8 Club scoreMailjet
Mailjet is an email marketing and email API platform for creating and sending marketing and transactional messages.
- Free plan
- Web · API
- 15
7.8 Club scoreAWeber
AWeber is an email marketing platform for small businesses and entrepreneurs.
- Free plan
- Web · API
- 16
7.8 Club scoreDirectIQ
DirectIQ is an email automation platform for family entertainment centers, trampoline parks, and activity venues.
- Free plan
- Web · API
- 17 7.8 Club score
MailBluster
MailBluster is an email marketing tool for companies with large email lists and low budgets.
- Free plan
- Web · API
- 18 7.8 Club score
Octeth
- Free plan
- Web · API · Self-hosted
- 19 7.8 Club score
Easymailing
- Free plan
- Web · API
- 20 7.8 Club score
EasySendy Pro
- Free plan
- Web · API
- 21 7.8 Club score
JetEmail
JetEmail combines transactional email delivery, inbound filtering, and marketing tools in a web and API platform.
- Free plan
- Web · API
- 22 7.8 Club score
neuMails
- Free plan
- Web · API · Self-hosted
- 23 7.8 Club score
NitroSend
- Free plan
- Web · API
- 24
7.8 Club scoreSegmentFlow.ai
SegmentFlow.ai is an email marketing and automation platform for campaigns, newsletters, automated journeys, and transactional messages.
- Free plan
- Web · API
- 25 7.8 Club score
SendMails
- Free plan
- Web · API