Four Tools to Grow Your E-Commerce Platform

The online market is growing rapidly and online shopping is here to stay. If you are interested in scaling up your online business, generating more leads, enhancing customer interactions, and higher conversion rates, then you will need to integrate various e-commerce tools into your platform. There are many e-commerce tools available on the internet but the tools below form the right combination that will lead to greater success and growth for your e-commerce platform.

Customer Service Tools

Customer service ensures that your clients’ needs are met by providing professional and quality support before, during, and after the purchase of a product. Customer service helps in solving difficult situations that involve a client being dissatisfied with a product. The role of customer service in such a situation is to provide useful information on a product and in the process, make the customer have a positive outlook towards the product and company as a whole.

Customer service and support are meant to improve the customers’ experience and get positive reviews of the company. These tools have two functions that work simultaneously. One of the functions is to enhance the customer support team’s productivity and the other is to enable the team to solve issues via external conversations. Many customer service tools cater to different needs. It is important to know the loops in your customer service department and the budget cost.

While choosing a customer service tool, consider the following factors: Effectiveness of the tool, this refers to how well the software can address the issue. Does it need to be used alongside other software or is it functional on its own? Ease of use – The ease in setting up and will your service team comfortably learn to use it without major hitches. Value of the tool, is the tool worth the investment?

Examples of customer service tools available include reports dashboard, customer portal, live chat, and customer satisfaction survey.

Project Management Tools

A project management tool aims at assisting an organization in planning its work and running projects. There are free project management software and others that will require the individual or organization to pay. When looking out for a project management tool, be sure to check out if it can serve the size of your team. If not, you can always opt to have a white label e-commerce app that is customized to your specification.

Some of the features to check out in project management tools include the ability to combine multiple tasks, detailed documentation to avoid missing files, and the organization of the task. Choose a project management tool that can plan and delegate tasks. Ability to track and indicate growth and productivity levels through generating reports.

Email Marketing Tools

Email is arguably the fastest and most popular trusted mode of online communication. Almost every online user has an email address as it is a prerequisite, especially when making an online purchase. It is for this reason that email marketing tools come in handy.

Email tools are essential in building and validating email addresses for your business email listing. The tools also help in informing prospective customers about your products and up-selling them to the existing customers.

Email tools customize welcome messages when a new user subscribes to your content and sends reminders to customers who had selected a product and left it in the cart. The tools help in the quick and automatic transmission of promotional information, weekly or monthly newsletters.

Digital Asset Management Software

Digital assets are files that contain rights that require permission to use them. Examples of such files are photos, documents, and music. A digital Asset Management Software has a comprehensive search database that will help you to quickly locate and retrieve media files.

It will also effectively plan and place your files in a centralized setting. Further, it has copyright services that protect intellectual property by setting up and managing permissions. Some features of Digital Asset Management Software include metadata, security, sharing content, download, and storage.

Utilize Search Engine Optimization Tactics

A great website is nothing without some organic traffic, user engagement, and solid metrics. This is where search engine optimization (SEO) can help you out. Google ranks websites using a lot of different metrics and algorithms. When someone searches up, for example, “best hair care products”, the results are going to show sites and companies that have the most authority and reputability. This is why it is so important to ensure your digital marketing efforts are being prioritized. If you are a ecommerce site specializing in hair care products, for example, and trying to get your product out on the market, it will be eclipsed by the other competitors with more website authority.

There are SEO tactics that can help grow your website’s online authority and show Google and other search engines that it is a reputable site. Once you are able to accomplish this, your website can start ranking higher when people type in keywords that relate to your products online. One way to start is to have a blog on your ecommerce website. This blog can cover all topics related to your product, service, and/or industry. You can reach out to other websites that have blog features and ask them to share your blog or share a link on their blog that goes back to your site. This is a process known as “backlinking” and it helps to show search engines that your site is the real deal. A lot of people are not educated on the whole search engine optimization process and it can severely hurt their online presence. Make sure you hire the right digital marketing professionals to help grow your ecommerce website.


Business promotions, analysis, and forecasting can be time-consuming and tedious. Nonetheless, the use of e-commerce tools saves time, automates manual jobs, and enhances customer engagement. The tools offer insights in making future marketing budgets and easy assessment of progress with simple recommendations on areas that need improvement. Ecommerce tools will take your business to a higher level of growth and business reputation.