Managing Mobile Traffic as an E-Commerce Site

The online world keeps growing, and the rise of eCommerce is no surprise. Research indicates that global retail sales will continue to grow to $6.51 trillion by the end of 2023. E-commerce accommodates small startups to large enterprises.

The global e-commerce growth can be attributed to the fact that people are no longer confined to physical stores and can access numerous brands and options. But in a world where smartphones have taken precedence, e-commerce must also be adapted to mobile phones.

In this article, we shall look at ways through which you can optimize your business for mobile e-commerce and boost sales. We shall also elaborate on positioning your products and services for immediate and easy purchase through mobile. Let us get straight to it.

Being Mobile-Friendly

Customers are impatient people. Rarely will they stand a website that is loading slowly. Therefore, you need to work on your e-commerce site speed to avoid getting in trouble with frustrated users. The good news is that mobile-friendly tools can help you eliminate any form of hold-ups.

It’s not enough to have a faster website. Creating a mobile app from your website can boost your marketing efforts and sales. Many people prefer using apps; on average, mobile users spend more than two hours daily on apps.

You can do it yourself if you have the expertise to develop an app. If you need help, you can seek help from one of the reputable mobile app design services in NYC to create an app for you.

Above all, ensure that your app and website are simple and easily navigable. Choose a layout with easy-to-read fonts. Opt for significant and easy buttons to tap, and avoid using too much flash or animation. Before rolling your site out, test its responsiveness on a different device.

Check-Out Process

The check-out process is crucial to your e-business. The process starts when a customer orders and pays for products of choice. You should leverage technology to personalize your buying experience across all channels.

The checkout process holds the key to the success of your online business. As a result, you want to ensure that you offer your customers a seamless and consistent experience across your website, app, and point of sale.

Simplify further the check-out process by incorporating payment processors such as PayPal or Apple pay, among others. Other implementing mechanisms include introducing one-click check-outs, guest check-out options, and clear and accurate total costs.

Search Option

Any e-commerce website aims to turn window shoppers into buying customers. When customers arrive at your site with a particular product in mind, they don’t have to filter through all product listings to find that specific product.

A search option allows customers to type in the product they are looking for or see similar opportunities. By offering a user-friendly search option, you give your customers control over their shopping experience, which in the long run, boosts loyalty.

User-friendly site searches can help you attain a higher conversion rate, so ensure that the option is highly visible and easily accessible. Ensure that you also have the “smart search” option to show your customers relevant products in case they don’t get a direct match.

Keep Testing

The number of online buyers keeps growing. For this reason, you need a robust e-commerce site that can meet the growing demand of your customers. It would be best if you keep updating your website to meet the new goals and requirements and enlist new products.

Testing your website by running all hardware and software can help you understand how your site performs on different devices. The areas of focus during testing are the site’s reliability, speed, and scalability.

Regular testing can help you fix any bugs and performance issues that may arise. It is the only way you can enhance customer experience. Therefore, as you fix glitches, ensure that you also read customer reviews and listen to your audience to know exactly what needs fixing.

Common Mistakes That Can Undermine Your e-Commerce Website

The structure of your website dramatically influences all processes, from customer experience to shipping. It’s normal to find yourself only concerned about the website design, product display, payment options, and shipping services.

No matter the size of your enterprise, not considering some factors or taking processes for granted can undermine your website. Another common factor that can jeopardize your site and ultimately affect profitability is using generic photos for your products.

Whether it’s your landing page or product description, generic images often send the “I don’t care” message, which is a turn-off to credibility. If you found incredible photos of your products from a different website, it’s safer not to use them. Instead, hire a professional to help create custom images.

About the author

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Benjamin Noah

Benjamin is a professional blogger and marketer, who frequently writes about custom packaging, technologies, news and health to help businesses understand and adapt new ways to reach and inspire their target audience.