Why the Right Business Name Matters

A business’ image is just as important as the products it is selling. Therefore, having a great name for your business is one of the first things you should make sure is in order before embarking on further ventures.

The right name will make people stop in their tracks and think about it. They might even remember it. If they remember it, they will be more likely to turn to you when they need the products you are selling. So, let us discuss how you can craft your business a great and memorable name and why it matters.

The Aspect of Psychology

The human mind is one of nature’s greatest mysteries and wonders. It works in mysterious ways and there is so much we still do not fully understand about it. But there are some things that we do know.

Relatability is important for remembrance. When you have found your target group that you want to advertise and sell to, you should also figure out what keywords would resonate with said group. If the group likes ecological products, you could maybe consider keywords such as eco, sustainable etc.

Catchiness is also very important. A catchy name will make people remember it more easily and might even give them a sense of satisfaction from saying it. Two methods you can employ are alliteration and rhyming. Alliteration is the repetition of the same letters. This can give words and sentences a rhythmic feel. Rhyming makes two or more words sound alike, also furthering catchiness. If you can combine both techniques, you will have something that just sounds great.

How to Brainstorm Ideas Effectively

A large part of the naming process consists of endless brainstorming. Brainstorming is the best way to gather ideas from several people and work on them as you go along. You most likely already know how brainstorming works in general, so let us take it a step further.

While brainstorming you might find it useful to incorporate other tools. One such tool could be a business name generator. If you are lucky, it might just give you the perfect business name right off the bat. If not, it will at least give you a lot of titles and ideas to work with as you continue to brainstorm.

Avoid Ambiguity & Misunderstandings

Many companies have been forced to change their names at one point. Sometimes this is because their names are ambiguous or become misinterpreted due to certain events unfolding around them. An ice cream company was forced to change their name from IsIs to Easis due to a political controversy you might easily be able to guess the nature of.

When creating a name for your business always consider how other people might be able to interpret it. Take the name for a test drive with random people and gauge their reaction. If you are bold, you might even want it to be misunderstood. It is a guaranteed way to make people remember it, at least.

About the author

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Benjamin Noah

Benjamin is a professional blogger and marketer, who frequently writes about custom packaging, technologies, news and health to help businesses understand and adapt new ways to reach and inspire their target audience.